• EMEA Marketing Manager - Clinical Diagnostics Portfolio

    Localisation CH-BS-Basel
    Identifiant de la demande
    2018-8289
    Nombres de postes
    1
    Catégorie
    Marketing
  • Présentation

    Bio-Rad is an innovative company and thanks to its laboratory diagnostic systems world leader in the field of blood group serology.

     
    Our company is involved in the supply of high-quality products and services intended for diagnostic laboratories. Independence, innovation and commitment are the fundamental values that permeate our company culture, as well as a strong orientation towards our customers and a multicultural environment.

     

    Bio-Rad is looking for a EMEA Marketing Manager, Clinical Diagnostics, 100% based in the European Headquarter in Basel, Switzerland. 

    In this role, you will:

    • Lead EMEA Clinical Diagnostics marketing team to foster customer focused product management, strategically aligned regional planning, impactful tactical plan implementation and KPI guided performance management
    • Translate global strategy into appropriate go-to-market strategy addressing regional diversity
    • Shape tactical plans for EMEA to grow regional Sales and Profitability based on regional market assessment
    • Ensure continuous generation of leads and customer request for clinical diagnostic product portfolio
    • Work closely with EMEA Customer Engagement and sales teams to align strategies and implement tactics

    Responsabilités

    • Lead and develop the team of product / marketing managers located at key locations across EMEA
    • Establish market evaluation and derive appropriate strategy for EMEA
    • Define product, price, place and promotional program for the clinical diagnostics portfolio
    • Collaborate closely with EMEA Marketing teams to achieve alignment on standard marketing methods and  programs supportive to clinical diagnostics strategy
    • Develop and communicate yearly tactical plan for Clinical Diagnostics portfolio in EMEA
    • Prioritize products, growth initiatives and customer segments
    • Develop quarterly promotional plans
    • Implement quarterly activities, provide appropriate level of trainings and provide selling tools
    • Monitor activity implementation, performance indicators and corresponding growth in sales and profit
    • Support EMEA Clinical Diagnostics sales directors to maximize growth of sales and profit in their region
    • Support the regional sales managers and local sales teams by applying EMEA standard marketing activities complemented with regional/country specific activities to ensure local needs
    • Manage collaboration with Clinical Diagnostics global divisions in EU and US
    • Provide EMEA market evaluation and customer needs to global teams
    • Align global with regional strategy and influence divisional products developments
    • Stimulate the development of impactful global tactics / programs / training suitable for EMEA markets

    Compétences

    • MBA, MSc or PhD degree in a scientific discipline preferred or equivalent work experience.
    • 10 to 15 years of sales, marketing and/or business development experience in clinical diagnostics
    • 5 to 10 years of sales or marketing team management in multicultural environment.
    • Proven track record in achieving product / portfolio growth, developing marketing strategies, and implementing tactical/operational plan and impactful programs
    • Proven ability to influence and build relationships with internal/external customers
    • Fluent in English, with ideally a 2nd European language (French, German)
    • Required to travel within the EMEA region as required (25%)

    Next Steps

     

    If you are interested in this role, click ‘Apply’ with an updated CV. If this role isn’t right for you then please ‘Refer a Friend’ as part of our Employee Referral Program.

    Options

    Sorry the Share function is not working properly at this moment. Please refresh the page and try again later.
    Partager sur votre flux d’actualités

    Connectez-vous avec nous !

    Pas prêt à poser votre candidature ? Connectez-vous avec nous pour obtenir un examen général.